The Invisible Narrator: Attributes and Consumer Attitudes



Citation:

Michael S. Mulvey (2004) ,"The Invisible Narrator: Attributes and Consumer Attitudes", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 178-185.

Authors

Michael S. Mulvey, University of Ottawa



Volume

NA - Advances in Consumer Research Volume 31 | 2004



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