Special Session Summary Consumers’ Beliefs About Luck and Consequent Reactions to Lucky and Unlucky Situations



Citation:

Donnel A. Briley and Peter R. Darke (2004) ,"Special Session Summary Consumers’ Beliefs About Luck and Consequent Reactions to Lucky and Unlucky Situations", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 177-177.

Authors

Donnel A. Briley, Hong Kong University of Science and Technology
Peter R. Darke, University of British Columbia



Volume

NA - Advances in Consumer Research Volume 31 | 2004



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