Early Soviet Advertising: Awe Have to Extract All the Stinking Bourgeois Elements@

EXTENDED ABSTRACT - This paper is the first part of the ongoing project to reconstruct the history of the Soviet advertising throughout the history of the regime. It utilizes interpretive, historical and textual methods of analysis. The October Revolution of 1917 ruptured the gradual development of history in all life venues including advertising. The paper argues that in Russia, advertising underwent the stages of development similar to that of America, including industrialization and modernization.


Natasha Tolstikova (2004) ,"Early Soviet Advertising: Awe Have to Extract All the Stinking Bourgeois Elements@", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 176-176.


Natasha Tolstikova, University of Maine, Orono


NA - Advances in Consumer Research Volume 31 | 2004

Share Proceeding

Featured papers

See More


The Slippery Slope of Green Consumption: The Nonlinear Effects of Social Class

Li YAN, Monash University, Australia
Hean Tat Keh, Monash University, Australia
Jiemiao Chen, Monash University, Australia

Read More


D1. When Intention to Share on Social Media Increases Variety-Seeking: The Role of Self-Enhancement

Jingjing Ma, Peking University
David Dubois, INSEAD, France
Fei Jin, Peking University

Read More


I3. Hormonal Effects on Materialism and the Moderating Role of Intrasexual Competition

Marcelo Vinhal Nepomuceno, HEC Montreal, Canada
Cristina Maria de Aguiar Pastore, Pontifical Catholic University of Paraná - PUCPR
Eric Stenstrom, Miami University, Ohio

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.