The Co-Creation of Meaning Between Marketers and Consumers; Step 1: How Marketing Creatives Interpret Consumer Motivations



Citation:

Jeffrey F. Durgee (2004) ,"The Co-Creation of Meaning Between Marketers and Consumers; Step 1: How Marketing Creatives Interpret Consumer Motivations", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 162-167.

Authors

Jeffrey F. Durgee, Rensselaer Polytechnic Institute



Volume

NA - Advances in Consumer Research Volume 31 | 2004



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