Female Cyborgs in Film: Heeding the Siren’S Call

EXTENDED ABSTRACT - This paper adopts a visual consumption approach to consumer research, by analysing the role of cyborgs, especially female cyborgs, in film in order to interpret the ways in which these representations both mirror/reflect and shape possibilities at the gender/technology intersection. The analysis is structured around two guiding frameworks, the first a typology of fear of technology, and the second, the notion of a 'cyborg continuum.’ Borrowing from Leiss, a typology of (western) society’s fear of technology is developed that involves three inter-linked forms: 1) inversion of the machine/master relationship; 2) prosthetic fear/fear of death, and; 3) challenge to the social order. This is juxtaposed with the idea of a cyborg continuum, stretching from 'pure’ machine to 'pure’ human and composed of intermediate stages that represent varying forms of human-machine fusion and accord with the notion/metaphor of the cybernetic organism, or cyborg.


Leighann Neilson (2004) ,"Female Cyborgs in Film: Heeding the Siren’S Call", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 158-158.


Leighann Neilson, Queen’s University


NA - Advances in Consumer Research Volume 31 | 2004

Share Proceeding

Featured papers

See More


C8. Can Packaging Imagery Fill Your Stomach? Effects of Product Image Location on Flavor Richness, Consumption Quantity, and Subsequent Choice

Taku Togawa, Chiba University of Commerce
Jaewoo Park, Musashi University
Hiroaki Ishii, Seikei University
Xiaoyan Deng, Ohio State University, USA

Read More


H10. No Pain, No Out-of-Box Thinking: An Examination of the Effects of Self-Threat on Creativity

Huan You, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada
Luke Zhu, University of Manitoba, Canada
Haiyang Yang, Johns Hopkins University

Read More


Economic Tremors and Earthquakes: Sharing, The Sharing Economy, Crowdfunding, Cryptocurrencies, and DAOs

Russell W. Belk, York University, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.