Romance and the Internet: the E-Mergence of E-Dating

ABSTRACT - Here, we explore the meaning and essence of a relatively new phenomenonCelectronic dating (E-Dating). We define key terms (e.g., E-Dating, O-Dating, Netiquette) associated with this emerging aspect of dating. In our exploratory study, we focus on the Internet-based form of E-Dating, by tapping into the experiences of college-aged singles in the U.S. Our methods include a survey, in-depth interviews, and a series of focus group interviews. We assume that through narrative description, human experience can be consciously expressed and explained. We furthermore consider online dating as a kind of social exchange and describe emerging sociocultural, semiotic, and humanistic trends.


Angeline Grace Close and George M. Zinkhan (2004) ,"Romance and the Internet: the E-Mergence of E-Dating", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 153-157.


Angeline Grace Close, University of Georgia/North Georgia College and State University
George M. Zinkhan, The University of Georgia


NA - Advances in Consumer Research Volume 31 | 2004

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