Affective Expectations and Uncertainty Orientation: When Do Affective Expectations Stop Influencing Affective Reactions?
ABSTRACT - The Affective Expectations Model indicates that how much a person thinks they will enjoy an experience (affective expectation) is as important as what actually happens during the experience in determining his or her evaluation of the experience (affective reaction; Wilson, Lisle, Kraft, and Wetzel 1989). Affective expectations may also be used to re-interpret or selectively remember the experience (Klaaren, Hodges, and Wilson 1994). We propose that an individuals approach to uncertain situations may determine the role of affective expectations.
Elizabeth Cowley, Colin Farrell, and Michael Edwardson (2004) ,"Affective Expectations and Uncertainty Orientation: When Do Affective Expectations Stop Influencing Affective Reactions?", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 140-141.
Elizabeth Cowley, University of Sydney
Colin Farrell, University of New South Wales
Michael Edwardson, University of New South Wales
NA - Advances in Consumer Research Volume 31 | 2004
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