Roundtable Repetition and Spacing of Marketing Stimuli: Implications For Memory
Citation:
Sara L. Appleton-Knapp, Kathryn Braun-LaTour, and Hayden Noel (2004) ,"Roundtable Repetition and Spacing of Marketing Stimuli: Implications For Memory", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 94-94.
Authors
Sara L. Appleton-Knapp, San Diego State University
Kathryn Braun-LaTour, Marketing Memories
Hayden Noel, Baruch College
Volume
NA - Advances in Consumer Research Volume 31 | 2004
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