A Multidimensional Approach to Measuring Attribute Importance

EXTENDED ABSTRACT - Abstract Identifying product attributes that are important in consumer judgments is a key objective of consumer research. Unfortunately, the many available methods to identify important attributes often lack convergent and nomological validity. The objective of this research is to gain a better understanding of the determinants of this lack of validity and to outline a framework that will provide convergence for future studies. As such, this research is an important first step in identifying and developing methods that enable both practitioners and scholars to improve the validity of attribute importance measurement.


Koert van Ittersum, Joost M.E. Pennings, Brian Wansink, and Hans C.M. van Trijp (2004) ,"A Multidimensional Approach to Measuring Attribute Importance", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 86-87.


Koert van Ittersum, Georgia Institute of Technology
Joost M.E. Pennings, University of Illinois at Urbana-Champaign
Brian Wansink, University of Illinois at Urbana-Champaign
Hans C.M. van Trijp, Wageningen University


NA - Advances in Consumer Research Volume 31 | 2004

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