A Multidimensional Approach to Measuring Attribute Importance

EXTENDED ABSTRACT - Abstract Identifying product attributes that are important in consumer judgments is a key objective of consumer research. Unfortunately, the many available methods to identify important attributes often lack convergent and nomological validity. The objective of this research is to gain a better understanding of the determinants of this lack of validity and to outline a framework that will provide convergence for future studies. As such, this research is an important first step in identifying and developing methods that enable both practitioners and scholars to improve the validity of attribute importance measurement.


Koert van Ittersum, Joost M.E. Pennings, Brian Wansink, and Hans C.M. van Trijp (2004) ,"A Multidimensional Approach to Measuring Attribute Importance", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 86-87.


Koert van Ittersum, Georgia Institute of Technology
Joost M.E. Pennings, University of Illinois at Urbana-Champaign
Brian Wansink, University of Illinois at Urbana-Champaign
Hans C.M. van Trijp, Wageningen University


NA - Advances in Consumer Research Volume 31 | 2004

Share Proceeding

Featured papers

See More


Crossing Race and Markets: Introducing the Race in the Marketplace Research Network

Kevin D Thomas, University of Texas at Austin, USA
Sonya Grier, American University, USA
Guillaume D Johnson, Université Paris-Dauphine

Read More


C11. More of a Bad Thing: How Consumers Ignore Pollutant Levels in Healthiness Assessment

Aner Tal, Ono Academic College (OAC)
Yaniv Gvili, Ono Academic College (OAC)
Moty Amar, Ono Academic College (OAC)

Read More


Inequality and Market (In)efficiency

Serena Hagerty, Harvard Business School, USA
Michael Norton, Harvard Business School, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.