When Counterarguing Fails: Effects on Attitude Strength

EXTENDED ABSTRACT - Popular models of persuasion suggest individuals can process information in either an objective or a biased manner (see Petty & Wegener, 1999). Objective processing is data-driven (i.e., individuals generate whatever thoughts naturally come to mind). Biased processing, however, refers to focusing specifically on either rejecting or accepting a message (e.g., focusing on generating negative or positive thoughts). In the present research, we examine the consequences of biased processing involving a goal to counterargue a message versus a goal to simply think about the message carefully.



Citation:

Derek D. Rucker and Richard. E Petty (2004) ,"When Counterarguing Fails: Effects on Attitude Strength", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 80-81.

Authors

Derek D. Rucker, Ohio State University
Richard. E Petty, Ohio State University



Volume

NA - Advances in Consumer Research Volume 31 | 2004



Share Proceeding

Featured papers

See More

Featured

F12. Matching Green Advertising Strategies and Brand Positioning to Improve Brand Evaluation

Danielle Mantovani, Federal University of Paraná
Victoria Vilasanti, Federal University of Paraná
Marcelo Vinhal Nepomuceno, HEC Montreal, Canada
Cecilia Souto Maior, Federal University of Paraná

Read More

Featured

Robo-Advising: Algorithm Appreciation

Jennifer Logg, Harvard Business School, USA
Julia Minson, Harvard Business School, USA
Don Moore, University of California Berkeley, USA

Read More

Featured

B2. The Prevention Oriented Chameleon: Mimicry in a Prevention Orientation Leads to More Brand Trust

Judith Willberger, Technical University of Munich
Gavan Fitzsimons, Duke University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.