When Good Deeds Dilute Your Equity



Citation:

Karen L. Becker-Olsen and B. Andrew Cudmore (2004) ,"When Good Deeds Dilute Your Equity", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 78-79.

Authors

Karen L. Becker-Olsen, Lehigh University
B. Andrew Cudmore, Florida Institute of Technology



Volume

NA - Advances in Consumer Research Volume 31 | 2004



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