Exploring Impulse Purchasing on the Internet

ABSTRACT - This paper explores the concept of impulse purchasing behavior online. A comprehensive review and analysis of the literature suggests that there are some unresolved issues regarding the state of knowledge on impulse purchasing behavior. In addition, the current conceptualizations of impulse purchase behavior do not adequately capture impulse purchase behavior over the Internet. Therefore, we propose a broadened conceptualization to resolve those issues and to accurately capture impulse purchases that take place in retail stores as well as on the Internet. The results of our exploratory study are consistent with our conceptualization, and present a robust platform for future research.


Sreedhar Rao Madhavaram and Debra A. Laverie (2004) ,"Exploring Impulse Purchasing on the Internet", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 59-66.


Sreedhar Rao Madhavaram, Texas Tech University
Debra A. Laverie, Texas Tech University


NA - Advances in Consumer Research Volume 31 | 2004

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