Special Session Summary Drivers and Contextual Moderators of Consumer Value Formation in Participative Pricing Mechanisms



Citation:

Amar Cheema and Utpal Dholakia (2004) ,"Special Session Summary Drivers and Contextual Moderators of Consumer Value Formation in Participative Pricing Mechanisms", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 46-47.

Authors

Amar Cheema, Washington University in St. Louis
Utpal Dholakia, Rice University



Volume

NA - Advances in Consumer Research Volume 31 | 2004



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