Roundtable Markets and Cultures



Citation:

A. Fuat Firat and Alladi Venkatesh (2004) ,"Roundtable Markets and Cultures", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 45-45.

Authors

A. Fuat Firat, Arizona State University West
Alladi Venkatesh, Center for Research on Information Technology and Organizations



Volume

NA - Advances in Consumer Research Volume 31 | 2004



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