Special Session Summary How Regulatory Focus Influences Consumer Evaluations, Judgments and Choices



Citation:

Utpal M. Dholakia (2004) ,"Special Session Summary How Regulatory Focus Influences Consumer Evaluations, Judgments and Choices", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 229-231.

Authors

Utpal M. Dholakia, Rice University



Volume

NA - Advances in Consumer Research Volume 31 | 2004



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