Special Session Summary Context Effects in Choice



Citation:

Alexander Chernev (2004) ,"Special Session Summary Context Effects in Choice", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 226-228.

Authors

Alexander Chernev, Northwestern University



Volume

NA - Advances in Consumer Research Volume 31 | 2004



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