Special Session Summary a Deeper Look At Assortment
Citation:
Susan M. Broniarczyk (2004) ,"Special Session Summary a Deeper Look At Assortment", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 392-394.
Authors
Susan M. Broniarczyk, University of Virginia and University of Texas
Volume
NA - Advances in Consumer Research Volume 31 | 2004
Share Proceeding
Featured papers
See MoreFeatured
When Consumer Brand Sabotage Harms Other Consumers Relationship with the Brand
Andrea Kähr, University of Bern
Bettina Nyffenegger, University of Bern
Harley Krohmer, University of Bern
Wayne Hoyer, University of Texas at Austin, USA
Featured
The Experiential Advantage: A Meta-Analysis
Evan Weingarten, University of California San Diego, USA
Joseph K Goodman, Ohio State University, USA
Featured
K4. Movie Reviews and their Sentiments: Evidence of a Bandwagon Effect in Individualistic Cultures
Subimal Chatterjee, SUNY Binghamton, USA
Ning Fu, SUNY Binghamton, USA
Qi Wang, SUNY Binghamton, USA