Type of Information Processing in Judging Utilitarian and Expressive Product Attributes

ABSTRACT - In an experimental study, the well-known but not often validated notions are confirmed that consumers judge utilitarian product attributes with the use of analytic information processing and expressive product attributes with the use of holistic information processing. Furthermore, we make an addition to this framework. In some cases, utilitarian attributes are judged on the basis of the overall appearance of a product, with the use of holistic information processing. We found indication that this happens more often for consumers with a relatively low level of product knowledge.



Citation:

Marielle Creusen and Jan Schoormans (2001) ,"Type of Information Processing in Judging Utilitarian and Expressive Product Attributes", in NA - Advances in Consumer Research Volume 28, eds. Mary C. Gilly and Joan Meyers-Levy, Valdosta, GA : Association for Consumer Research, Pages: 395.

Advances in Consumer Research Volume 28, 2001     Page 395

TYPE OF INFORMATION PROCESSING IN JUDGING UTILITARIAN AND EXPRESSIVE PRODUCT ATTRIBUTES

Marielle Creusen, Delft University of Technology

Jan Schoormans, Delft University of Technology

ABSTRACT -

In an experimental study, the well-known but not often validated notions are confirmed that consumers judge utilitarian product attributes with the use of analytic information processing and expressive product attributes with the use of holistic information processing. Furthermore, we make an addition to this framework. In some cases, utilitarian attributes are judged on the basis of the overall appearance of a product, with the use of holistic information processing. We found indication that this happens more often for consumers with a relatively low level of product knowledge.

----------------------------------------

Authors

Marielle Creusen, Delft University of Technology
Jan Schoormans, Delft University of Technology



Volume

NA - Advances in Consumer Research Volume 28 | 2001



Share Proceeding

Featured papers

See More

Featured

P12. Disclosure of Project Risk in Crowdfunding

Jooyoung Park, Peking University
KEONGTAE KIM, Chinese University of Hong Kong, China

Read More

Featured

Promoting Well-being and Combating Harassment in the Academy

Ekant Veer, University of Canterbury, New Zealand
Zeynep Arsel, Concordia University, Canada
June Cotte, Ivey Business School
Jenna Drenten, Loyola University Chicago, USA
Markus Geisler, York University, Canada
Lauren Gurrieri, RMIT University
Julie L. Ozanne, University of Melbourne, Australia
Nicholas Pendarvis, California State University Los Angeles, USA
Andrea Prothero, University College Dublin
Minita Sanghvi, Skidmore College
Rajiv Vaidyanathan, University of Minnesota Duluth, USA
Stacy Wood, North Carolina State University

Read More

Featured

H7. Too Risky to Be Luxurious: Stigmatized Luxury Product Attributes Can Weaken or Increase Social Risk to Determine Conspicuous Consumption

Jerry Lewis Grimes, Grenoble Ecole de Management
Yan Meng, Grenoble Ecole de Management

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.