Tribute to H. Keith Hunt

Citation:

Sidney J. Levy, Gary F. McKinnon, and Tacy Wells (2001) ,"Tribute to H. Keith Hunt", in NA - Advances in Consumer Research Volume 28, eds. Mary C. Gilly and Joan Meyers-Levy, Valdosta, GA : Association for Consumer Research, Pages: 10.

Advances in Consumer Research Volume 28, 2001     Page 10

TRIBUTE TO H. KEITH HUNT

Sidney J. Levy, University of Arizona

I have known Keith Hunt since the late 1960’s when he joined the doctoral progarm of the marketing department at Northwestern University. I had the pleasure of being Keith Hunt’s dissertation committee chair, and have followed his career with admiration, with feelings of warmth and friendship. Keith impressed me at the outset with his sturdiness of mien and of character. Struck with his solidity of stance and purpose, one of his peers said that Keith would not be deterred by a tornado. His dissertation showed this ethical devotion. He studied whether advertising that included a corrective message was sufficient requirement to offset deceptive advertising. His turn with the Federal Trade Commission was congruent with this interest, as was his subsequent constructive career. We honor him today for his similar steadfast pursuit of the interests of the Association for Consumer Research. As an early mentor, I am proud of Keith’s achievements, and appreciate this opportunity to tell him that.

Thank you, Keith.

Sidney

----------------------------------------