Tribute to H. Keith Hunt
Citation:
Sidney J. Levy, Gary F. McKinnon, and Tacy Wells (2001) ,"Tribute to H. Keith Hunt", in NA - Advances in Consumer Research Volume 28, eds. Mary C. Gilly and Joan Meyers-Levy, Valdosta, GA : Association for Consumer Research, Pages: 10.
I have known Keith Hunt since the late 1960s when he joined the doctoral progarm of the marketing department at Northwestern University. I had the pleasure of being Keith Hunts dissertation committee chair, and have followed his career with admiration, with feelings of warmth and friendship. Keith impressed me at the outset with his sturdiness of mien and of character. Struck with his solidity of stance and purpose, one of his peers said that Keith would not be deterred by a tornado. His dissertation showed this ethical devotion. He studied whether advertising that included a corrective message was sufficient requirement to offset deceptive advertising. His turn with the Federal Trade Commission was congruent with this interest, as was his subsequent constructive career. We honor him today for his similar steadfast pursuit of the interests of the Association for Consumer Research. As an early mentor, I am proud of Keiths achievements, and appreciate this opportunity to tell him that. Thank you, Keith. Sidney ----------------------------------------
Authors
Sidney J. Levy, University of Arizona
Gary F. McKinnon, Brigham Young University
Tacy Wells
Volume
NA - Advances in Consumer Research Volume 28 | 2001
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