Conceptual Issues in the Study of Innovation Adoption Behavior

ABSTRACT - This paper focuses upon the relationships among the major behavioral concepts associated with different stages in the consumer innovation decision process. Innovation acceptance, adoption, resistance, rejection, postponement, and their conceptual equivalents tend to lack standardized conceptual and operational definitions. On the basis of an analysis of the available literature, a general framework for innovation related consumer responses is presented. The results of a carefully structured qualitative study provide preliminary evidence as to what concepts may be meaningfully identified and related, and suggest theoretical, methodological, and possible managerial implications.


Mohamed I. Nabih, jaak G. Bloem, and Theo B.C. Poiesz (1997) ,"Conceptual Issues in the Study of Innovation Adoption Behavior", in NA - Advances in Consumer Research Volume 24, eds. Merrie Brucks and Deborah J. MacInnis, Provo, UT : Association for Consumer Research, Pages: 190-196.


Mohamed I. Nabih, Tilburg University, the Netherlands
jaak G. Bloem, Tilburg University, the Netherlands
Theo B.C. Poiesz, Tilburg University, the Netherlands


NA - Advances in Consumer Research Volume 24 | 1997

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