Lessons of Altruism and Egoism in Children’S Birthday Stories



Citation:

Russell Belk and Kimberly Dodson (1997) ,"Lessons of Altruism and Egoism in Children’S Birthday Stories", in NA - Advances in Consumer Research Volume 24, eds. Merrie Brucks and Deborah J. MacInnis, Provo, UT : Association for Consumer Research, Pages: 103-108.

Authors

Russell Belk, University of Utah
Kimberly Dodson, University of Utah



Volume

NA - Advances in Consumer Research Volume 24 | 1997



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