Special Session Summary Cross-Category Interactions in Product Perceptions and Choice
Citation:
Amitabh Mungal (1997) ,"Special Session Summary Cross-Category Interactions in Product Perceptions and Choice", in NA - Advances in Consumer Research Volume 24, eds. Merrie Brucks and Deborah J. MacInnis, Provo, UT : Association for Consumer Research, Pages: 71.
Authors
Amitabh Mungal, Rutgers University
Volume
NA - Advances in Consumer Research Volume 24 | 1997
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