Special Session Summary Cross-Category Interactions in Product Perceptions and Choice



Citation:

Amitabh Mungal (1997) ,"Special Session Summary Cross-Category Interactions in Product Perceptions and Choice", in NA - Advances in Consumer Research Volume 24, eds. Merrie Brucks and Deborah J. MacInnis, Provo, UT : Association for Consumer Research, Pages: 71.

Authors

Amitabh Mungal, Rutgers University



Volume

NA - Advances in Consumer Research Volume 24 | 1997



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