Consumer Promotion and Brand Loyalty: an Information Processing Perspective



Citation:

France Leclerc (1995) ,"Consumer Promotion and Brand Loyalty: an Information Processing Perspective", in NA - Advances in Consumer Research Volume 22, eds. Frank R. Kardes and Mita Sujan, Provo, UT : Association for Consumer Research, Pages: 56-57.

Authors

France Leclerc, M.I.T, Sloan School of Management



Volume

NA - Advances in Consumer Research Volume 22 | 1995



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