Expectations Versus Desires: a Direct Test of Two Comparison Standards Assessing Consumer Satisfaction
Citation:
Richard A. Spreng, Scott B. MacKenzie, and Richard W. Olshavsky (1993) ,"Expectations Versus Desires: a Direct Test of Two Comparison Standards Assessing Consumer Satisfaction", in NA - Advances in Consumer Research Volume 20, eds. Leigh McAlister and Michael L. Rothschild, Provo, UT : Association for Consumer Research, Pages: 507.
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Authors
Richard A. Spreng, Michigan State University
Scott B. MacKenzie, Indiana University
Richard W. Olshavsky, Indiana University
Volume
NA - Advances in Consumer Research Volume 20 | 1993
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