Imagery in Marketing Communications: Beyond Pictures and Visual Processing
Citation:
Gayathri Mani (1993) ,"Imagery in Marketing Communications: Beyond Pictures and Visual Processing", in NA - Advances in Consumer Research Volume 20, eds. Leigh McAlister and Michael L. Rothschild, Provo, UT : Association for Consumer Research, Pages: 476.
Authors
Gayathri Mani, University of Arizona
Volume
NA - Advances in Consumer Research Volume 20 | 1993
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