Imagery in Marketing Communications: Beyond Pictures and Visual Processing



Citation:

Gayathri Mani (1993) ,"Imagery in Marketing Communications: Beyond Pictures and Visual Processing", in NA - Advances in Consumer Research Volume 20, eds. Leigh McAlister and Michael L. Rothschild, Provo, UT : Association for Consumer Research, Pages: 476.

Authors

Gayathri Mani, University of Arizona



Volume

NA - Advances in Consumer Research Volume 20 | 1993



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