The Influence of Background Music on Shopping Behavior: Classical Versus Top-Forty Music in a Wine Store



Citation:

Charles S. Areni and David Kim (1993) ,"The Influence of Background Music on Shopping Behavior: Classical Versus Top-Forty Music in a Wine Store", in NA - Advances in Consumer Research Volume 20, eds. Leigh McAlister and Michael L. Rothschild, Provo, UT : Association for Consumer Research, Pages: 336-340.

Authors

Charles S. Areni, Texas Tech University
David Kim, Texas Tech University



Volume

NA - Advances in Consumer Research Volume 20 | 1993



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