Media Resistance to Consumer Resistance: on the Stonewalling of &Quot;Adbusters&Quot; and Advocates
Citation:
Richard W. Pollay (1993) ,"Media Resistance to Consumer Resistance: on the Stonewalling of &Quot;Adbusters&Quot; and Advocates", in NA - Advances in Consumer Research Volume 20, eds. Leigh McAlister and Michael L. Rothschild, Provo, UT : Association for Consumer Research, Pages: 129.
The Center for the Study of Commercialism is based in Washington, D.C. "to encourage a simpler lifestyle and combat Madison Avenue's advertising barrage." With experience and success (as an off-shoot of the Center for the Science in the Public Interest), CSC researches, documents, publicizes and exposes the "excessive intrusion of commercial interests." Through conferences, production of pamphlets, books and videos, lobbying efforts, pedagogical materials, it advocates measures to counter or halt certain forms on marketing, e.g. Channel One commercial TV in grade schools. Its first major study, "Dictating Content: How Advertising Pressure Can Corrupt a Free Press," was the subject of a press conference that was largely boycotted by major media. Subsequent coverage, led by NPR, focused on this boycott by commercial media. Adbusters is a quarterly magazine with the twin goals of (1) raising consciousness of commercial excess and (2) elevating the media awareness and skills of those in the environmental movement. Distributed to 7,000 educators, environmentalists, business leaders and advertising agencies by the Media Foundation, this 72 to 96 paged medium has now completed 6 issues. It provides an "environmental strategist" column, advertising satire, and articles with provocative titles such as: The McBraining of America, American Excess, The Buy-ological Urge, The Casino Society, Guerilla Advertising, etc. It is proactive with its education of environmentalists and several on going campaigns such as a "Tubehead" PSA campaign against TV addiction and TV spots which highlight the "American Excess." The PSAs were be shown, a rare opportunity, as they have been typically boycotted by broadcasters despite willingness to pay for airtime. Sample copies of the current issue of Adbusters were available. ----------------------------------------
Authors
Richard W. Pollay, University of British Columbia
Volume
NA - Advances in Consumer Research Volume 20 | 1993
Share Proceeding
Featured papers
See MoreFeatured
Intentionally “Biased”: People Purposefully Use To-Be-Ignored Information, But Can Be Persuaded Not To
Berkeley Jay Dietvorst, University of Chicago, USA
Uri Simonsohn, University of Pennsylvania, USA
Featured
Green Biases: Consumer Evaluations of Renewable and Non-Renewable Energy Sources
Nathan Dhaliwal, University of British Columbia, Canada
David Hardisty, University of British Columbia, Canada
Jiaying Zhang, University of British Columbia, Canada
Featured
Product Complexity as a Barrier to Consumer Financial Decision-Making
Timothy Dunn, University of Colorado, USA
Philip M. Fernbach, University of Colorado, USA
Ji Hoon Jhang, Oklahoma State University, USA
John Lynch, University of Colorado, USA