On the Meaningfulness of Sensory Attributes: Further Evidence on the Attraction Effect
ABSTRACT - Two studies of the attraction effect suggest that it is eliminated when sensory experiences with the product are provided in place of verbal or numeric descriptors of sensory attributes. Implications of these findings for future research on consumer choice are offered.
Citation:
David W. Stewart (1989) ,"On the Meaningfulness of Sensory Attributes: Further Evidence on the Attraction Effect", in NA - Advances in Consumer Research Volume 16, eds. Thomas K. Srull, Provo, UT : Association for Consumer Research, Pages: 197-202.
Authors
David W. Stewart, University of Southern California
Volume
NA - Advances in Consumer Research Volume 16 | 1989
Share Proceeding
Featured papers
See MoreFeatured
Dancing with Commercialism: Emphasizing Dramatism to Persuade
Yuxin Bai, Lancaster University, UK
Xin Zhao, Lancaster University, UK
Hayley Cocker, Lancaster University, UK
Featured
Communicating Limited Financial Resources Increases Perceived Trustworthiness and Interpersonal Connection
Grant E. Donnelly, Harvard Business School, USA
Anne Wilson, Harvard Business School, USA
Ashley V. Whillans, Harvard Business School, USA
Michael Norton, Harvard Business School, USA
Featured
‘But Screw the Little People, Right?’ Case of the Commercialization of Reward-Based Crowdfunding
Natalia Drozdova, Norwegian School of Economics and Business Administration, Norway