Approach to Life Scales
ABSTRACT - This study presents initial conceptual and empirical background to the Approach to Life (AL) scales (Heslin and Johnson ]985). These nine scales were developed to assess major behavioral orientations that underlie or facilitate consumer behavior. The scales are entitled (]) Aware of Other's Possessions, (2) Decision Confident, (3) Desires Sensuous Experiences, (4) Seeks Variety, (S) Impulse Buyer, (6) In the Communication Network, (7) Innovator, (8) Materialist, and (9) Go First Class. Care has been taken to avoid common personality inventory mistakes.and pitfalls and to build on the procedures of the more careful instrument developers, Indications based on theory and data are that the scales are adequately separated yet all of them relate to the same general construct: Enjoys being a consumer and is likely to spend money. Results from a telephone survey reveal good initial support for the validity of the scales.
Citation:
Richard Heslin and Blair T. Johnson (1986) ,"Approach to Life Scales", in NA - Advances in Consumer Research Volume 13, eds. Richard J. Lutz, Provo, UT : Association for Consumer Research, Pages: 666.
This study presents initial conceptual and empirical background to the Approach to Life (AL) scales (Heslin and Johnson ]985). These nine scales were developed to assess major behavioral orientations that underlie or facilitate consumer behavior. The scales are entitled (]) Aware of Other's Possessions, (2) Decision Confident, (3) Desires Sensuous Experiences, (4) Seeks Variety, (S) Impulse Buyer, (6) In the Communication Network, (7) Innovator, (8) Materialist, and (9) Go First Class. Care has been taken to avoid common personality inventory mistakes.and pitfalls and to build on the procedures of the more careful instrument developers, Indications based on theory and data are that the scales are adequately separated yet all of them relate to the same general construct: Enjoys being a consumer and is likely to spend money. Results from a telephone survey reveal good initial support for the validity of the scales. For further information, write to: Professor Richard Heslin / Department of Psychological Sciences / Purdue University / West Lafayette, IN 47907 ----------------------------------------
Authors
Richard Heslin, Purdue University
Blair T. Johnson, Purdue University
Volume
NA - Advances in Consumer Research Volume 13 | 1986
Share Proceeding
Featured papers
See MoreFeatured
When the Face of Need Backfires: The Impact of Facial Emotional Expression on the Effectiveness of Cause-Related Advertisements
In-Hye Kang, University of Maryland, USA
Marijke Leliveld, University of Groningen, The Netherlands
Rosellina Ferraro, University of Maryland, USA
Featured
The Embodiment of Repair: Consumer Experiences of Material Singularity and Practice Disruption
Matthew Godfrey, University of Arizona, USA
Linda L Price, University of Oregon, USA
Robert F. Lusch, University of Arizona, USA
Featured
D11. A Hidden Cost of Advocating: Attitude Depolarization After Recommending
Ravini Savindya Abeywickrama, University of Melbourne, Australia
Gergely Nyilasy, University of Melbourne, Australia
Simon M. Laham, University of Melbourne, Australia