The Development of the Boundaries of Geographic Subcultures

Segmentation on a geographical basis has received some support in the literature and much usage in practice. Garreau's (1981) book The Nine Nations of North American has stimulated many marketers to rethink the boundaries of various geographical subcultures. The empirical basis for the Eight Nations in the United States is investigated in this Study. Cluster analysis was used to group 53 U.S. cities on the basis of 30 demographic, marketing, and political variables. While the empirically-derived maps have some similarity to that developed by Garreau (1981). consistent differences were uncovered also.



Citation:

James W. Gentry (1986) ,"The Development of the Boundaries of Geographic Subcultures", in NA - Advances in Consumer Research Volume 13, eds. Richard J. Lutz, Provo, UT : Association for Consumer Research, Pages: 664.

Advances in Consumer Research Volume 13, 1986      Page 664

THE DEVELOPMENT OF THE BOUNDARIES OF GEOGRAPHIC SUBCULTURES

James W. Gentry, Oklahoma State University

Segmentation on a geographical basis has received some support in the literature and much usage in practice. Garreau's (1981) book The Nine Nations of North American has stimulated many marketers to rethink the boundaries of various geographical subcultures. The empirical basis for the Eight Nations in the United States is investigated in this Study. Cluster analysis was used to group 53 U.S. cities on the basis of 30 demographic, marketing, and political variables. While the empirically-derived maps have some similarity to that developed by Garreau (1981). consistent differences were uncovered also.

For further information, write to:

Professor James W. Gentry / College of Business Administration / Oklahoma State University / Stillwater. OK 74078

----------------------------------------

Authors

James W. Gentry, Oklahoma State University



Volume

NA - Advances in Consumer Research Volume 13 | 1986



Share Proceeding

Featured papers

See More

Featured

Competition and Trust in Economic Exchange: Biology, the Environment, and Self-Consciousness Matter

Richard P. Bagozzi, University of Michigan, USA
Jason Stornelli, Oregon State University, USA
Willem Verbeke, Erasmus University Rotterdam, The Netherlands
Benjamin E. Bagozzi, University of Delaware, USA
Avik Chakrabarti, University of Wisconsin - Milwaukee, USA
Tiffany Vu, University of Michigan, USA

Read More

Featured

Better Marketing for a Better World

Jonah Berger, University of Pennsylvania, USA
Jonathan Zev Berman, London Business School, UK
Darren Dahl, University of British Columbia, Canada
Markus Giesler, York University, Canada
Rebecca Hamilton, Georgetown University, USA
Gita Venkataramani Johar, Columbia University, USA
John Lynch, University of Colorado, USA
Andrea Morales, Arizona State University, USA

Read More

Featured

A Theory of Goal Maintenance: A Distinct and Vivid Pre-Goal Self Predicts Post-Goal Maintenance Behavior

Elicia John, University of California Los Angeles, USA
Hal Hershfield, University of California Los Angeles, USA
Suzanne Shu, University of California Los Angeles, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.