Discussion of &Quot;Review and Extension of Classic Areas&Quot; Papers

ABSTRACT - All three of these papers concern themselves with classic areas of marketing and consumer research: consumer decision making, psychographics and lifestyle, and brand loyalty. Each paper provides further insight on the dynamics of these concepts.



Citation:

Duncan G. LaBay (1984) ,"Discussion of &Quot;Review and Extension of Classic Areas&Quot; Papers", in NA - Advances in Consumer Research Volume 11, eds. Thomas C. Kinnear, Provo, UT : Association for Consumer Research, Pages: 418-419.

Authors

Duncan G. LaBay, University of New Hampshire



Volume

NA - Advances in Consumer Research Volume 11 | 1984



Share Proceeding

Featured papers

See More

Featured

Can Implicit Theory Influence Construal Level?

Olya Bullard, University of Winnipeg
Sara Penner, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada

Read More

Featured

D2. When a Negative Review Can Help the Company: the Role of the Unfairness and Empathy

Maria Alice Pasdiora, UFRGS
Cristiane Pizzutti, UFRGS
Natalia Englert, UFRGS

Read More

Featured

Trust in Doubt: Co-Chair's Invited Panel

Adam Berinsky, Massachusetts Institute of Technology, USA
John Gray, MentionMapp.com
Andre Spicer, City University of London, UK

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.