Discussion of &Quot;Review and Extension of Classic Areas&Quot; Papers

ABSTRACT - All three of these papers concern themselves with classic areas of marketing and consumer research: consumer decision making, psychographics and lifestyle, and brand loyalty. Each paper provides further insight on the dynamics of these concepts.



Citation:

Duncan G. LaBay (1984) ,"Discussion of &Quot;Review and Extension of Classic Areas&Quot; Papers", in NA - Advances in Consumer Research Volume 11, eds. Thomas C. Kinnear, Provo, UT : Association for Consumer Research, Pages: 418-419.

Authors

Duncan G. LaBay, University of New Hampshire



Volume

NA - Advances in Consumer Research Volume 11 | 1984



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