Generalists: Bulwark Against Tribalism (2021 ACR Presidential Address)



Citation:

June Cotte (2021) ,"Generalists: Bulwark Against Tribalism (2021 ACR Presidential Address)", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 1-4.

Authors

June Cotte, Western University, Canada



Volume

NA - Advances in Consumer Research Volume 49 | 2021



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