Pro Equality Behaviors in Marketing, Anti-Racism Matters

Consumer hyper exposure to media mid-pandemic drew consumer’s attention to most problems with still ever prevalent racism and inequality. This study provides evidence for support of social justice and equality regardless of race in organizational marketing practices to benefit organization and the world.

Citation:

Ania Rynarzewska (2021) ,"Pro Equality Behaviors in Marketing, Anti-Racism Matters", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 935-935.