Pro Equality Behaviors in Marketing, Anti-Racism Matters
Consumer hyper exposure to media mid-pandemic drew consumer’s attention to most problems with still ever prevalent racism and inequality. This study provides evidence for support of social justice and equality regardless of race in organizational marketing practices to benefit organization and the world.
Ania Rynarzewska (2021) ,"Pro Equality Behaviors in Marketing, Anti-Racism Matters", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 935-935.
Ania Rynarzewska, Mercer University
NA - Advances in Consumer Research Volume 49 | 2021
How Do Platform-Based Networks Shape Systemic Value Creation Through Experiences?
Bernardo Figueiredo, RMIT University
daiane scaraboto, Pontificia Universidad Católica de Chile
G10. The Effects of self-construal on evaluations of brand logo colors
Eunmi Jeon, Sungkyunkwan University
Myungwoo Nam, Georgia Tech, USA
Don't Troll Me Bro: A Study of Griefing in Video Games
Elana Harnish, Ohio University
Jacob Lee Hiler, Ohio University