Sharing Is Not Always Caring: Enforced Familial Sharing During the Covid-19 Lockdown

This work contextualises the consumer behaviour of sharing, exploring consumer behaviour and technology use during the pandemic. A framework is developed conceptualising the dynamic character of sharing throughout the lockdown period that can offer additional insights to the consumption of technology in the family home towards the post-pandemic ‘new normal’.


Sophie Reeves-Morris and Shona Bettany (2021) ,"Sharing Is Not Always Caring: Enforced Familial Sharing During the Covid-19 Lockdown", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 537-537.


Sophie Reeves-Morris, Liverpool John Moores University
Shona Bettany, Huddersfield University


NA - Advances in Consumer Research Volume 49 | 2021

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