Beyond a Self-Control Tool: the Effect of Limit Setting on Preference Sensitivity
We show that when people face a goal conflict (e.g., work-leisure conflict), setting a limit to the resource spent on one goal (e.g., leisure time) changes the type of opportunity cost people consider and increases sensitivity to preferences among the available options serving that goal (e.g., different leisure activities).
Citation:
Xiang Wang, Minzhe Xu, and Chris Janiszewski (2021) ,"Beyond a Self-Control Tool: the Effect of Limit Setting on Preference Sensitivity", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 533-534.
Authors
Xiang Wang, University of Florida
Minzhe Xu, University of Florida
Chris Janiszewski, University of Florida
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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