Don't Play the Scarcity Card: Perceived Scarcity in Covid-19 Vaccine Supplies Reduces Vaccination Priority and Acceptance

In two experiments, we find that scarcity of COVID-19 vaccines decreases willingness to be vaccinated (contrary to most scarcity research findings) due to lower perceived priority to receive the vaccine. We provide guidance for public health campaigns in this context, where benefits are public and gatekeepers control access.

Citation:

Beatriz Pereira, Amy Greiner Fehl, Stacey Finkelstein, Gabriela Jiga-Boy, and Marta Caserotti (2021) ,"Don't Play the Scarcity Card: Perceived Scarcity in Covid-19 Vaccine Supplies Reduces Vaccination Priority and Acceptance", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 531-532.