Self-Image on the Line: How Face Payment Fosters Self-Regulation in Making Healthier Food Choice
Two field experiments provide preliminary evidence that the current face payment technology could activate one’s healthy consumption intention, rendering individuals to choose healthier food options more likely. When a cognitive load is implemented simultaneously in the face payment process, this effect above dissipates, suggesting that self-attentiveness mediates the process above.
Lifeng Yang, Guangxin Xie, and Yuhao Lu (2021) ,"Self-Image on the Line: How Face Payment Fosters Self-Regulation in Making Healthier Food Choice", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 934-934.
Lifeng Yang, ShanghaiTech University
Guangxin Xie, University of Massachusetts Boston
Yuhao Lu, ShanghaiTech University
NA - Advances in Consumer Research Volume 49 | 2021
Understanding the Framing of Recommendations
Jia Gai, Erasmus University Rotterdam, The Netherlands
Anne-Kathrin Klesse, Erasmus University Rotterdam, The Netherlands
Love is Blind: How Sensory Liking Impacts Perceptions of Unbranded Products
Jennifer L Stoner, University of North Dakota
Maria A Rodas, University of Minnesota, USA
Turning “Expenses” into “Bills”: How spending Categorization Impacts Budget Optimism and Likelihood of Success
Eleanor Putnam-Farr, Rice University, USA
Anastasiya Pocheptsova Ghosh, University of Arizona, USA