Motivating Consumers to Reduce Their Smartphone Screen Time
Consumers underestimate their smartphone screen time. Making this perception-reality gap salient increases motivation to reduce screen time more than only making reality salient. Greater motivation to reduce screen time is associated with lower planned screen time, and lower planned screen time is associated with lower actual screen time.
Citation:
Yusu Wang and Chuck Howard (2021) ,"Motivating Consumers to Reduce Their Smartphone Screen Time", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 934-934.
Authors
Yusu Wang, University of Chicago Booth School of Business
Chuck Howard, Texas A&M - Mays Business School
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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