How to Encourage Sustainable Consumption? a Construal Level Approach to “Concretize” Sustainability With Circularity
Drawing on construal level theory, this research shows that framing sustainability as circularity (i.e. circular economy) reduces the abstractness of sustainability, which in turn, prompts consumers to behave more sustainably. Four studies document the effects of circular framing on sustainable behavior, including the moderating role of consumers’ chronic construal level.
Jolie Gutentag and Cristel Russell (2021) ,"How to Encourage Sustainable Consumption? a Construal Level Approach to “Concretize” Sustainability With Circularity", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 520-521.
Jolie Gutentag, Pepperdine Graziadio Business School
Cristel Russell, Pepperdine University
NA - Advances in Consumer Research Volume 49 | 2021
D11. A Hidden Cost of Advocating: Attitude Depolarization After Recommending
Ravini Savindya Abeywickrama, University of Melbourne, Australia
Gergely Nyilasy, University of Melbourne, Australia
Simon M. Laham, University of Melbourne, Australia
M13. Keep Consistency in Good Old Days: The Effect of Nostalgia on Consumers' Consistency Seeking Behavior
Yafeng Fan, Tsinghua University
Jing Jiang, Renmin University of China
An Idea Opposed to Another Idea is Always the Same Idea: Reconsidering the Materialistic Aspects of Voluntary Simplicity
Mathieu Alemany Oliver, Toulouse Business School
Justyna Kramarczyk, Adam Mickiewicz University in Poznan