Counterfactual Culpability: Thinking About What You Could Have Done Increases Felt Culpability For Your Action
In four studies, we examine the relationship between implementing a decision made by another involving a moral dilemma and subsequent feelings of culpability for a negative outcome. Following orders forces individuals to potentially act against their own beliefs, generating counterfactual thoughts about the preferred option and increasing feelings of culpability.
Maayan Malter (2021) ,"Counterfactual Culpability: Thinking About What You Could Have Done Increases Felt Culpability For Your Action", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 518-519.
Maayan Malter, Columbia Business School
NA - Advances in Consumer Research Volume 49 | 2021
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