How to Undo the Beautiful Is Good Stereotype: Get Familiar With Ugly Produce
This research examines factors that help consumers undo the ‘beautiful is good’ stereotype when fresh produce shopping. Findings suggest that high familiarity enables consumers to ignore good looks. In contrast, low familiarity breeds ignorance. Consumers with more (vs. less) cognitive resources believe that pretty (vs. ugly) produce tastes better.
Angela King and Loraine Lau-Gesk (2021) ,"How to Undo the Beautiful Is Good Stereotype: Get Familiar With Ugly Produce", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 934-934.
Angela King, University of California, Irvine
Loraine Lau-Gesk, University of California, Irvine
NA - Advances in Consumer Research Volume 49 | 2021
M3. #FOMO: How the Fear of Missing Out Drives Consumer Purchase Decisions
Michelle van Solt, Florida International University
Jessica Rixom, University of Nevada, Reno
Kimberly Taylor, Florida International University
P2. The Upside of Myopic Loss Aversion
Daniel Wall, Carnegie Mellon University, USA
Gretchen Chapman, Carnegie Mellon University, USA
I5. Take That Mirror Away From me! Clothing Consumption by the Elderly and the Self-identity of the Young
Daniela Ferreira, Federal University of Rio de Janeiro