Why Recipients Don’T Appreciate Expensive Gifts: the Role of Suspicion
Why do gift-givers’ monetary investments seem to have little effect on gift appreciation? Across four studies, we show that expensive gifts can cause recipients to become suspicious of givers’ motives, which can undermine the otherwise positive effects of expensive gifts. We test the effect across scenarios and with real gifts.
Aybike Mutluoglu, Laurence Ashworth, and Nicole Robitaille (2021) ,"Why Recipients Don’T Appreciate Expensive Gifts: the Role of Suspicion", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 516-517.
Aybike Mutluoglu, Queen's University
Laurence Ashworth, Queen's University
Nicole Robitaille, Queen's University
NA - Advances in Consumer Research Volume 49 | 2021
Sizes are Gendered: Impact of Size Cues in Brand Names on Brand Stereotyping
Kuangjie Zhang, Nanyang Technological University, Singapore
Shaobo (Kevin) Li, Nanyang Technological University, Singapore
Sharon Ng, Nanyang Technological University, Singapore
It’s About Trust: The Diffusion of Deviant Consumer Behavior
Peter Voyer, University of Windsor
J13. The Good and Bad of a Delayed Indulgence: Effects on Self-Perceptions and Purchase Satisfaction
Argiro Kliamenakis, Concordia University, Canada
Kamila Sobol, Concordia University, Canada