Why Recipients Don’T Appreciate Expensive Gifts: the Role of Suspicion

Why do gift-givers’ monetary investments seem to have little effect on gift appreciation? Across four studies, we show that expensive gifts can cause recipients to become suspicious of givers’ motives, which can undermine the otherwise positive effects of expensive gifts. We test the effect across scenarios and with real gifts.


Aybike Mutluoglu, Laurence Ashworth, and Nicole Robitaille (2021) ,"Why Recipients Don’T Appreciate Expensive Gifts: the Role of Suspicion", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 516-517.


Aybike Mutluoglu, Queen's University
Laurence Ashworth, Queen's University
Nicole Robitaille, Queen's University


NA - Advances in Consumer Research Volume 49 | 2021

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