Smartphone Bias: When Consumers Unnecessarily Avoid Smartphones
This research identifies a “smartphone bias”; consumers expect their performance on a smartphone to be worse than when on a PC, even in situations where there is no impact of the device. Five studies show that the smartphone bias has attitudinal (e.g., decision-making confidence) and behavioral (e.g., choice deferral) consequences.
Vincentia Yuen, Claudia Townsend, and Michael Tsiros (2021) ,"Smartphone Bias: When Consumers Unnecessarily Avoid Smartphones", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 514-515.
Vincentia Yuen, University of Miami
Claudia Townsend, University of Miami
Michael Tsiros, University of Miami
NA - Advances in Consumer Research Volume 49 | 2021
F13. A Story of Waste: Trust, Symbolic Adoption & Sustainable Disposal
Marwa Gad Mohsen, Babson College, USA
Visual Perceptual Research in Marketing
Kevin L. Sample, University of Georgia, USA
Henrik Hagtvedt, Boston College, USA
S. Adam Brasel, Boston College, USA
Data-Driven Computational Brand Perception
Sudeep Bhatia, University of Pennsylvania, USA
Christopher Olivola, Carnegie Mellon University, USA