The Effect of Covid-19 Pandemic on Consumers’ Online Shopping Behavior

To investigate the effect of the pandemic on consumers’ online shopping behavior, this study utilized a longitudinal sample of 224,000 products/days observations before and during the pandemic. The results of a Hierarchical Linear Modeling analysis showed that during the pandemic consumers online shopping behavior had changed in several substantive ways.


Vahid Rahmani and Elika Kordrostami (2021) ,"The Effect of Covid-19 Pandemic on Consumers’ Online Shopping Behavior", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 510-511.


Vahid Rahmani, Rowan University
Elika Kordrostami, Rowan University


NA - Advances in Consumer Research Volume 49 | 2021

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