Managing Everyday Life Through a Pandemic: I Shop Therefore I Am
The current qualitative research conducted in-depth interviews with consumers to understand how they are coping with the COVID pandemic. By building on the Self-Affirmation theory, the emergent framework shows how consumers feel at the time of a pandemic crisis. Furthermore, the findings discusses consumers' coping mechanisms.
Melika Kordrostami and Elika Kordrostami (2021) ,"Managing Everyday Life Through a Pandemic: I Shop Therefore I Am", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 505-506.
Melika Kordrostami, California State University San Bernardino
Elika Kordrostami, Rowan University
NA - Advances in Consumer Research Volume 49 | 2021
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Tanya Chartrand, Duke University, USA
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