Managing Everyday Life Through a Pandemic: I Shop Therefore I Am

The current qualitative research conducted in-depth interviews with consumers to understand how they are coping with the COVID pandemic. By building on the Self-Affirmation theory, the emergent framework shows how consumers feel at the time of a pandemic crisis. Furthermore, the findings discusses consumers' coping mechanisms. 

Citation:

Melika Kordrostami and Elika Kordrostami (2021) ,"Managing Everyday Life Through a Pandemic: I Shop Therefore I Am", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 505-506.