When Cash Is No Longer King: on the Unintended Consequences of Digital Financial Platforms

Our special session explores behavioral consequences stemming from the use of financial vehicles other than cash. Choices made within payment and investment platforms might influence behavior due to differential attachment, reference value of social defaults, psychological costs of lower pain of paying, and signaling properties of keeping financial information private.


Ana Valenzuela, Lennay Chapman, Christopher Bechler, Szu-chi Huang, Avni Shah, Xinlong Li, Shelle Santana, Sara Vera, and Felipe Chacon (2021) ,"When Cash Is No Longer King: on the Unintended Consequences of Digital Financial Platforms", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 882-886.


Ana Valenzuela, Baruch College
Lennay Chapman, Baruch College, CUNY
Christopher Bechler, University of Notre Dame
Szu-chi Huang, Stanford University
Avni Shah, University of Toronto
Xinlong Li, NTU
Shelle Santana, Bentley University
Sara Vera, Square Inc
Felipe Chacon, Square Inc


NA - Advances in Consumer Research Volume 49 | 2021

Share Proceeding

Featured papers

See More


C10. Beyond Self-control: A Field Exploration of the Interactive Effect between Cue-induced and Prospective Decision Making on Long-term Weight Loss

Wanyu Li, McGill University, Canada
Laurette Dube, McGill University, Canada
Yu Ma, McGill University, Canada

Read More


Meaningful Numbers: Consumer Response to Verbal Reaffirmation of Numerical Nutrition Information

Steffen Jahn, University of Goettingen, Germany
Monique Breaz, University of Goettingen, Germany
Till Dannewald, Wiesbaden Business School
Yasemin Boztug, University of Goettingen, Germany

Read More


Want to Stick to Your Goals? Think about “Dissimilar” Alternatives that You’ve Forgone!

Hye-young Kim, University of Chicago, USA
Oleg Urminsky, University of Chicago, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.