Social Acceptance Scoring: First Steps Towards a Novel Quantification of Acceptance in Transitive Sectors
Social acceptance is crucial within transitive sectors to establish a change within society. However, the quantity and quality of social acceptance especially in transitive sectors are only roughly quantifiable. Drawing on acceptance theory, a Social Acceptance Scoring (SAS) is conceptually defined, providing an innovative framework of acceptance across multiple dimensions.
Regina Mukhamedzyanova and Nadine R. Gier (2021) ,"Social Acceptance Scoring: First Steps Towards a Novel Quantification of Acceptance in Transitive Sectors", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 933-933.
Regina Mukhamedzyanova, Faculty of Business Administration and Economics, Heinrich-Heine-Universität, Universitätsstraße 1, 40225 Düsseldorf
Nadine R. Gier, Faculty of Business Administration and Economics, Heinrich-Heine-Universität, Universitätsstraße 1, 40225 Düsseldorf
NA - Advances in Consumer Research Volume 49 | 2021
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