Reserved For You: Implied Selectivity As a New Tool of Choice Architecture
Here, we introduce a new tool of choice architecture—the implied exclusivity effect—whereby a simple framing manipulation can considerably increase take-up of some opportunity. Framing a benefit as being “reserved” for someone creates a feeling of exclusive access to a coveted opportunity, thereby increasing subjective valuation and take-up of the benefit.
Jon Bogard, Craig Fox, and Noah Goldstein (2021) ,"Reserved For You: Implied Selectivity As a New Tool of Choice Architecture", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 500-500.
Jon Bogard, University of California, Los
Craig Fox, University of California, Los Angeles
Noah Goldstein, University of California, Los Angeles
NA - Advances in Consumer Research Volume 49 | 2021
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