How Evaluative Nutrition Cues Promote Consumer Response For Unhealthy Foods
The current research demonstrates that the presence of evaluative nutrition cues promotes consumer response for unhealthy foods particularly among consumers lower (vs. higher) in subjective nutrition knowledge. This relationship is mediated by a greater access to health-related thoughts in unhealthy eating and positive brand inferences.
Eunjoo (EJ) Han and Euejung Hwang (2021) ,"How Evaluative Nutrition Cues Promote Consumer Response For Unhealthy Foods", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 498-499.
Eunjoo (EJ) Han, Pennsylvania State University, Erie
Euejung Hwang, University of Otago
NA - Advances in Consumer Research Volume 49 | 2021
Taking a Leaf out of my Review: The Asymmetrical Link between Linguistic Similarity and Attitude Certainty for Writers and Readers of Product Reviews
Ann Kronrod, University of Massachusetts, USA
Yakov Bart, Northeastern University, USA
Brands as Complex Social Processes
Andrea Hemetsberger, University of Innsbruck, Austria
Hans Mühlbacher, International University of Monaco
Eric J Arnould, Aalto University, Finland
D8. Why Employees Communicate Positive eWOM on Social Networking Sites: Motivations and Moderators
Jing Zhang, 华中科技大学管理学院
Ya Zhang, 华中科技大学管理学院