How Evaluative Nutrition Cues Promote Consumer Response For Unhealthy Foods

The current research demonstrates that the presence of evaluative nutrition cues promotes consumer response for unhealthy foods particularly among consumers lower (vs. higher) in subjective nutrition knowledge. This relationship is mediated by a greater access to health-related thoughts in unhealthy eating and positive brand inferences.


Eunjoo (EJ) Han and Euejung Hwang (2021) ,"How Evaluative Nutrition Cues Promote Consumer Response For Unhealthy Foods", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 498-499.


Eunjoo (EJ) Han, Pennsylvania State University, Erie
Euejung Hwang, University of Otago


NA - Advances in Consumer Research Volume 49 | 2021

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