Resource Scarcity Decreases Ethical Behavior
We identify a novel relationship between scarcity and ethical behavior. When resource scarcity is made salient, consumers engage in less ethical behavior. Furthermore, the effect of resource scarcity on ethical behavior is stronger for consumers with high (vs. low) levels of the inclusion of others in the self (IOS).
Citation:
Todd Haderlie and Jaehoon Lee (2021) ,"Resource Scarcity Decreases Ethical Behavior", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 932-932.
Authors
Todd Haderlie, Florida International University
Jaehoon Lee, Florida International University
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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